Regenerate the Economic Machine

The by far most insightful and best piece of research I've written in my career, is called Regenerate the Economic Machine. I wrote this at my time at SEB, as an independent and explorative report on the prospective shift from ownership to usership in the physical world, and the response was much greater than I ever thought beforehand.

🌎 The report outlines how the prospective shift from ownership to usership of physical products could lead to major transformative effects for society, disrupt a number of industries, and proliferate a novel regenerative economic incentive on a global scale.

🧠 Whether you’re a business leader, developer, entrepreneur, investor, economist, politician, or student – I really believe this report provides useful multi-dimensional reasoning on one of the most intriguing and important subjects I’ve ever come across.

The report comprises 5 parts, with 30 underlying episodes, and a Summary. You can download, read and listen to all episodes. The report is found in the link below (tip: bookmark it in your browser).

https://webapp.sebgroup.com/mb/mblib.nsf/alldocsbyunid/2F019DDF02AF7080C1258A690031A22B/$FILE/Regenerate_the_Economic_Machine.pdf

Key theses from the report: 👇

▪ Disruptive innovations (smart sensors, AI, 5G, encryption, renewable tech & materials) – to converge and unleash usership and remanufacturing of physical products.

▪ Shift from ownership to usership to disrupt a number of sectors (from a game of units, to a game of service).

▪ Products for our brains (that solve problems) to convert to usership substantially more than products for our hearts (that design our lives).

▪ Usership (Commerce 4.0), could take 20% of physical retail over the next 20 years, equaling the magnitude & timespan for e-commerce so far.

▪ The by far biggest application value for AI to be in the physical world & become the strongest proponent for lowering CO2e (autonomous factories & inventing renewable materials).

▪ Company unicorns to migrate from the digital to the physical world, with manufacturing unicorns being regenerative in nature and recurring in business.

▪ ‘Manufacturing Clouds’ to emerge as the next-generation big techs.

▪ Physical products to become the 6th major financial asset class, through Financial twins placed in Smart accounts – enabling third-party ownership and the sharing economy.

▪ Shift from depletive to regenerative natural inputs, leading to a potential reshoring of factories, reshuffling of macroeconomics, and the GEP-model complementing GDP.

▪ The usership model could become a golden Trojan horse for increasing global circularity from 7% today.